My Taste

taste is knowing why something works, and saying it in one line. this is the rubric i run on every screen, motion spec and ai output. mine included.

aries coin, rishabh's mark
  • AI product design
  • Motion & interaction
  • Design systems

send me something that feels off. i'll tell you why, in one line.

How I
judge
work.

  1. /01RUBRIC · FEEL

    Feel before features

    if it doesn't land in five seconds, more features won't save it.

  2. /02RUBRIC · CONTEXT

    Context before canvas

    a screen without context is decoration. i ask who, when and why before i draw anything.

  3. /03RUBRIC · AI

    AI shows its work

    if the model can't show what it used, people can't trust it. sources, undo and a way out.

  4. /04RUBRIC · CUT

    Cut what doesn't earn

    the best feature is often the one you removed. if it doesn't earn its place, it goes.

See it applied

Same brief, two outputs

mediocre vs exceptional. the rubric, applied.

mediocre exceptional
Feelfive things shouting for attention.one clear next step, in five seconds.
Contextone generic screen for everyone.knows who you are and what you’re doing.
AI shows its workconfident answer. no sources. no undo.shows what it used. edit, undo, your call.
When it’s wrongkeeps going like nothing happened.says it’s unsure. hands control back.
Cutevery feature the roadmap had.only what earned its place.

Where I’m different

most designers live in one circle. i work where all three meet. that's where ai slop gets caught.

Venn diagram of founder, designer and AI-native, overlapping at the centre Venn diagram of founder, designer and AI-native, overlapping at the centre Founder Designer AI-native

Founder

i've scoped, cut and shipped with a team of two. waysorted: 1.3k+ organic users, 8.2 nps, zero paid acquisition.

Designer

5+ years in ui/ux. b.des interaction design, usdi ggsipu. i build token-based systems, not just use them. still the one who notices the 2px.

AI-native

i design the behavior, not just the screen. context, trust, failure states, handoff to humans. and i can say why one output beats the other.